Sahil Mehta
Birmingham, UK · Open to opportunities

Hi, I'm Sahil.

Organic growth strategist and end-to-end digital marketing account manager

I help brands get found, chosen and trusted at the moment a buyer is deciding. That used to mean a results page. Increasingly it means an AI answer the buyer reads before they ever reach a brand's own site.

Five years across agency, in-house, consultancy and e-commerce, 25+ accounts in SaaS, IT, healthcare, logistics, finance, retail and emerging tech. I came into search from a content and creative production background, so I think about visibility in terms of what actually engages an audience, not just what ranks.

"The best place to hide a dead body is page two of Google outside the AI Overview."

Email me LinkedIn Linktree +44 7586 636427
Sahil Mehta
0
Brands managed
across industries
0
YoY organic growth
for B2B clients
0
Reduction in
cost per lead
0
Target keywords on
page one in 6 months
Start here

Four ways to read this portfolio.

Each tab opens with a short positioning note and a set of projects. Every project leads with the problem, the hypothesis I worked from, and the outcome. The working sits underneath for anyone who wants the detail.

01

Organic Growth Strategy

Search visibility that survives algorithm updates, built on intent, information architecture and authority rather than rankings-chasing.

SEO, content and digital leads
02

AI Search & Entity SEO

Generative engine optimisation, entity and knowledge graph work, and the diagnostic playbook for being cited inside AI answers.

Heads of SEO, AI search specialists
03

Marketing Execution

Full-funnel builds, social and content programmes, video and creative production. The broader marketing toolkit behind the search work.

Marketing managers, generalist roles
04

Client & Commercial Leadership

Account management across 20+ accounts, a client win-back built on TAM and MQL modelling, and how I bridge marketing work to revenue.

Account leads, founders, hiring managers
The funnel has not evolved. It has collapsed into a single AI-mediated moment. Buyers research, compare and decide before they ever reach a brand's own site. The brands that win are the ones an AI can find, cite and trust.How I think about search in 2026
Skills
SEO strategyGenerative engine optimisationAccount management Technical SEOKeyword & intent strategyInformation architectureEntity & knowledge graph SEOSchema markupCore Web VitalsContent strategyDigital PRFull-funnel strategySocial media & contentVideo & post-productionCommercial modelling (TAM, MQL/SQL)Team leadershipAI workflow automation
Tools
SEMrushAhrefsSE RankingMajesticMozScreaming FrogGA4Google Search ConsoleLooker StudioGoogle Tag ManagerGoogle AdsShopifyWordPressOpenAI APIClaudeGoogle Apps ScriptAdobe PremiereIllustratorLightroomLoom
Known for
ClarityStructureCalm under pressureLive-site investigationTranslating technical into commercialQuick to learn toolsCare for the people around me
Work
2026 – Present
Digital Marketing & SEO Strategist (Part-time)
Learn with Lolonyo
Birmingham, UK
2025 – 2026
End-to-End Project Manager
Brynels British Millinery
Birmingham, UK
2025
Digital Marketing & SEO Consultant
Zanta Healthcare
Dudley, UK
2022 – 2024
Senior SEO Manager
Jump! Content (sister company of Dimerse)
Mumbai, India
2022 – 2024
Digital Account Manager
Dimerse India
Mumbai, India
2018 – 2022
Content, creative production & early digital marketing roles
Storysurf, WhyNot Films, JanakiBharath and others
Mumbai, India
Education
2024 – 2025
MSc Strategic Marketing Management (Distinction)
Aston Business School, Aston University
Triple-accredited (AACSB, AMBA, EQUIS) · Birmingham, UK
2018 – 2021
BA Mass Media Communications, Advertising
University of Mumbai
Certifications
PG Programme in Strategic Digital MarketingGreat Lakes Institute of Management · 2022 GA4 for SEO: How Data Helps Businesses GrowSEMrush · 2023 Google Ads Display CertificationGoogle · 2022 Marketing in a Digital World (with Honours)University of Illinois Urbana-Champaign · 2021
NextOrganic Growth Strategy →
01 · Organic Growth Strategy

Visibility that survives the update.

Most SEO is built to win a position. I build it to keep one. The work that has held up best in my career has been the work where information architecture, search intent and genuine authority did the heavy lifting, so that when Google moved, the site did not.

I start every engagement with a diagnosis rather than a keyword list: what the audience is trying to do, where the brand currently sits in that journey, and what is blocking the gap. Recommendations are framed as hypotheses to test, not facts to assert, because a client always knows something about their site that I do not.

Understand before you optimise

Brand, offer, audience, pain points and funnel stage first. Keywords second. The diagnosis shapes everything that follows.

Hypothesis, then test

Metric, hypothesis, test, findings. Run against a control where possible. Same rigour whether the client is a founder or a FTSE marketing team.

A marathon, measured commercially

Organic is a compounding asset. Every phase ladders from reach to response to conversion so growth is visible in revenue terms, not just rankings.

01
Financial servicesE-E-A-TDigital PRCore update resilience

Holding organic traffic through multiple Google core updates in a high-competition brokerage market

HDFC Securities · Senior SEO Manager, Jump! Content / Dimerse · India
Rankings are an output. Authority is the input. A site that earns trust signals proactively does not need to recover from core updates, because it does not fall in the first place.
Problem

A large online brokerage competing on some of the most contested financial keywords in India. Each Google core update was a live commercial risk: competitors were losing double-digit traffic overnight, and the client's visibility depended on content that had been written for keywords rather than for expertise.

Hypothesis

If the content was restructured around demonstrable expertise and buyer intent, and backed by authority signals from credible financial publications, the site would hold or grow through updates that penalised thin, keyword-led content. The test: monitor visibility across successive update cycles against the competitive set.

Outcome

Organic traffic sustained through multiple core update cycles while direct competitors saw material drops. High-authority, do-follow placements earned from credible finance publications. The resilience became the case for continued investment.

40+
Primary target keywords on page one within six months
75%+
Of ranking keywords relevant to the offer, up from a mixed profile
→
Visibility held through successive core updates
1
Baseline and exposure audit

Mapped the existing keyword profile against the commercial offer and separated relevant rankings from noise. Identified which pages carried traffic but lacked credible expertise signals, and therefore carried the most update risk.

2
E-E-A-T content restructuring

Rebuilt priority content around named expertise, first-hand experience and clear buyer intent rather than keyword density. Prioritised by commercial value of the query and current exposure, so effort went where the downside was largest.

3
Digital PR and authority programme

Led a digital PR programme targeting credible financial and business publications for editorial, do-follow links. The aim was not link volume but a citation profile a search engine would recognise as trustworthy in a YMYL category.

4
Update monitoring against a control

Tracked visibility through each core update against a competitor set, so the impact of the work could be attributed rather than assumed. Reported in traffic and lead terms to the client, with the keyword detail held for the SEO team.

02
UK luxury e-commerceShopifyInformation architectureIntent mapping

Rebuilding a luxury e-commerce brand's site as a discovery system, not a catalogue

Brynels British Millinery · End-to-End Project Manager · Birmingham, UK
The brand did not have a visibility problem. It had an architecture problem that showed up as a visibility problem. Fix how 300+ products are organised around how people actually shop, and search follows.
Problem

A luxury brand with 300+ handcrafted products, no coherent product taxonomy, and a site that neither reflected its premium positioning nor supported discovery. The client themselves were unclear on how to position the range digitally. Occasion-led queries the brand should own were invisible to it.

Hypothesis

If the catalogue was restructured around customer intent (occasion, style, need) rather than internal product logic, with a new sitemap and collection architecture, the site would open up commercial visibility on occasion-led queries and improve conversion readiness at the same time. Test: track occasion-led impressions and rankings post-launch against the pre-launch baseline.

Outcome

Fully restructured Shopify site launched with 300+ optimised product pages, a scalable collection architecture, and an SEO-led content and keyword strategy aligned to search intent. The client described the rebuild as a "renaissance" for the brand. Growth measurement is now live against the new baseline.

300+
Product pages restructured and optimised under a new taxonomy
1
New sitemap and collection architecture built around occasion and intent

Commercial framing: the site launched in mid-2026, so the plan is staged as reach first (awareness, social and occasion-led discovery), then response (engagement and enquiries), then conversion. Each stage has its own measure, and results are reported as they accrue rather than projected as achieved.

1
Discovery with the client

Worked with the founder to define what the brand stood for, who it served and which occasions drove purchase. This became the organising logic for the whole site, and the shared reference point for every later decision.

2
Intent and keyword mapping

Mapped occasion, style and need-based queries to a proposed collection structure. Prioritised collections by search demand and commercial value so the architecture was built for the demand that existed, not the catalogue that existed.

3
Sitemap, taxonomy and page rebuild

Designed the new sitemap and information architecture, restructured all 300+ products into it, and rebuilt core pages on Shopify. Joined the client's calls with their external developer to translate requirements both ways.

4
Metadata at scale

Built a custom OpenAI API integration into Google Sheets to generate and review metadata across the full catalogue, with structured prompting to keep outputs on-brand and accurate. Detail in the AI Search tab.

5
Measurement baseline

Set up Search Console, GA4 and rank tracking against the new architecture so that occasion-led visibility, and later revenue, could be attributed to the rebuild rather than assumed.

Previous← AboutNextAI Search & Entity SEO →
03 · Marketing Execution

Search is where I specialise. Content is where I started.

Before SEO, I spent several years in content and creative production: video editing, post-production, short-form and social content, design and animation for start-ups and small production teams in Mumbai. SEO entered through a digital marketing internship, and what clicked was that I could bring a storytelling instinct to a discipline most people approach as purely technical.

That background means I can run the whole marketing function for a small brand, brief and manage creative teams for a larger one, and produce the asset myself when there is no one else to do it. Search, content, social and video are where the evidence below sits; email, CRM and offline campaign coordination are channels I plan alongside them rather than in isolation.

Not everything, everywhere, all at once

Know the audience well, target a small group first, and expand from what works. Focus compounds. Scattered activity does not.

Every asset has a job

Each post, page, video or email exists to move someone one step in the journey. If it does not have a step, it does not get made.

Craft and commercial together

Creative that does not convert is decoration. Marketing that is not crafted does not get noticed. I work at the point where the two meet.

01
HealthcareFull-funnel buildWebsiteSocialBrand assets

Taking an elderly care provider from word-of-mouth to a working inbound engine

Zanta Healthcare · Digital Marketing & SEO Consultant (MSc consultancy project) · Dudley, UK
The service was excellent and invisible. Families searching for care could not find it, and neither could the carers it needed to hire. Two pipelines, one digital presence.
Problem

A private provider of domiciliary care and supported living with strong service delivery and NHS relationships, relying entirely on word-of-mouth. No website, no search presence, no structured way to generate client enquiries or attract care staff.

Hypothesis

If the provider had a conversion-focused site built around the two high-intent journeys (a family seeking care, a carer seeking work), supported by local search content and a consistent social presence, both enquiries and applications would arrive without paid spend.

Outcome

A complete digital presence built from zero: website, SEO-led content, structured social plan and brand and visual assets including photography. Inbound enquiries now arrive through both the contact and careers channels, giving the business a repeatable pipeline for clients and hiring.

1
Two-audience discovery

Mapped the decision journey for families choosing a care provider and for carers choosing an employer. The site structure, content and calls to action were designed around those two journeys rather than around the organisation chart.

2
Website build and local SEO

Built the site from scratch with service pages, location signals and clear enquiry and careers paths, and developed SEO-driven content for the local care queries families actually use.

3
Social media plan

Created a structured content calendar balancing trust-building (team, values, day-in-the-life), service education and recruitment, so the channel served both pipelines.

4
Brand and visual assets

Produced photography and visual assets to give the brand a consistent, credible identity across site and social, working directly with the care team.

02
Luxury retailSocial mediaTeam managementContent

Earning the right to build a social and content programme for a luxury brand

Brynels British Millinery · Birmingham, UK
I did not pitch the client a social team on day one. I delivered the site rebuild first, then made the case for the next channel with evidence rather than enthusiasm.
Problem

Once the site was rebuilt, the brand needed a consistent presence on the channels where occasion-led purchases are inspired, with a small budget and a founder who had been burned by agencies before.

Hypothesis

A structured social and content programme, run by a small managed team and briefed against the same occasion-and-intent architecture as the site, would extend reach and feed the discovery layer the site was now built to convert.

Outcome

A social content team set up and managed, with briefs, content pillars and a review process aligned to the site architecture. The founder's trust extended from web to the full marketing remit, described by them as a renaissance for the brand.

03
Video & post-productionStart-upsSocial contentPaid media

The creative production years, and what they still do for the marketing work

Storysurf, WhyNot Films, Crossroads Sunrise Pictures, The North-Eastern Chronicle, JanakiBharath, Dimerse · Mumbai, 2018–2024
Storytelling, narrative structure and an instinct for what holds attention were learned in an edit suite, not a keyword tool. They are the reason the search work reads like marketing rather than engineering.

Where it was built

  • Storysurf, an app for bite-sized stories on the go. Joined the marketing team of a start-up mixing engineers, writers and designers; produced social content, animation and promotional material in Premiere Pro and contributed marketing ideas across every team.
  • WhyNot Films and Crossroads Sunrise Pictures, new-media and fiction film start-ups founded with a university team. Led post-production on client feature videos including hospitality and property, using Premiere, Photoshop and industry sound tools.
  • The North-Eastern Chronicle, post-production for ground-report news segments across digital platforms.
  • JanakiBharath Software Solutions, where SEO and paid marketing entered the picture, alongside social post design and reel-based content.
  • Dimerse, where account management sat alongside animation, design, photo and video content, and PPC collaboration with paid teams.

What it means for a marketing team today

  • Can brief, review and, where needed, produce video, motion and social assets rather than only commission them.
  • Understands paid media well enough to plan search and paid together: Google Ads Display certified, with hands-on PPC collaboration at agency level.
  • Comfortable running social calendars, content pillars and small creative teams for founder-led brands.
  • Brings editorial judgement to content strategy: what a piece is for, who it is for and why anyone would stay with it.
  • Works fluently in Premiere, Illustrator, Lightroom, Photoshop and Loom, alongside the SEO and analytics stack.
  • Plans email, CRM and offline touchpoints as part of the same journey map, so no channel runs without a defined step in the funnel.
Previous← AI Search & Entity SEONextClient & Commercial Leadership →
04 · Client & Commercial Leadership

We sell outputs, not inputs.

I have been the primary client point of contact in every environment I have worked in, from a founder-led luxury brand to a team of ten delivering across 20+ B2B accounts. The job in each case is the same: translate technical work into a clear, consistent story that a non-technical decision-maker can act on, and tie it to revenue up front rather than at the end.

Reach, response, conversion

Every plan ladders impressions to engagement to ROI, so the client can see how the work compounds into incremental growth rather than reading a list of tactics.

Prioritise by commercial impact

Reach, impact, confidence, effort. Score the backlog, show the working, and let the client see why the first three things are the first three things.

Say what you assumed

Where real data is missing, use a stated assumption, say it is an assumption, and anchor the commercial case anyway. Clients trust a visible model more than a vague promise.

01
B2B financial consultingClient win-backTAM & MQL modelling

Winning back a lost client with a visible model instead of a promise

CFO Bridge · Digital Account Manager, Dimerse · India
This was not a keyword problem. It was a trust problem dressed as a performance failure. The previous strategy never mapped effort to a realistic outcome, so the client had no reason to believe anyone could.
Problem

A virtual-CFO consultancy had disengaged after an earlier SEO strategy targeted broad, highly competitive keywords with little link to intent or realistic ranking potential. The client, financially astute by profession, was sceptical of agencies altogether.

Hypothesis

If the engagement were rebuilt around a focused set of high-intent, lower-difficulty keywords and the commercial case were shown as a transparent model (addressable market, funnel conversion, lead value), the client would re-engage on a small, provable scope and expand from there.

Outcome

Client re-engaged and retained on a long-term mandate. Cost per lead fell 42% as high-intent organic traffic reduced dependence on paid acquisition, and the phased "slice of the pie" scope became the template for how the agency pitched sceptical B2B clients.

42%
Reduction in cost per lead
3x
Projected ROI on the focused keyword set, modelled through TAM and MQL/SQL
20
High-intent keywords replacing a broad, unfocused target list
1
Diagnose the real problem

Reviewed the previous strategy and the client's objections. The keyword targets were technically defensible and commercially hopeless. The failure was expectation-setting, which meant the fix had to start with how the case was made, not what was in it.

2
Refocus the keyword set

Replaced the broad list with 20 high-intent, lower-difficulty terms aligned to the firm's positioning and regional goals, mapped across the AIDA funnel so each term had a defined role.

3
Build the commercial model in the open

Produced TAM projections and MQL/SQL estimations showing a potential 3x return on the focused set, with every assumption visible so the client could challenge it. The model did the persuading.

4
Propose a phased scope

"Try a slice of the pie and see if you like the taste before going for the full pie." A small, time-boxed scope with clear success criteria lowered the risk of saying yes.

5
Report in the client's language

Reported on leads and cost per lead rather than rankings, so progress was legible to a finance professional. Expanded scope followed the evidence.

02
AgencyTeam leadershipMulti-account deliveryB2B

Running delivery for a team of ten across 20+ international B2B accounts

Dimerse India and Jump! Content · Digital Account Manager and Senior SEO Manager · Mumbai, 2022–2024
Twenty accounts do not fail one at a time. They fail when the operating model breaks. Consistent briefs, consistent reporting and one person who owns the relationship in each case.
Problem

Accounts spanning SaaS, fintech, IT services, pharmaceuticals, logistics and manufacturing across India, Europe, the Middle East and Latin America, each with different funnels and stakeholders, delivered by a team with mixed seniority.

Hypothesis

A single operating model (discovery, funnel-stage mapping, prioritised roadmap, monthly commercial reporting) applied across every account would raise delivery quality more reliably than bespoke heroics on each.

Outcome

Up to 70% year-on-year organic growth for B2B clients, with brands ranking for 75%+ relevant keywords and shedding irrelevant ones. Managed and mentored a team of ten and held the primary client relationship across the portfolio.

10
Team members managed and mentored
20+
Accounts across four continents
70%
Peak YoY organic growth for a B2B account
03
Founder-led brandStakeholder managementTrust

From one project to the whole marketing remit with a founder who had been burned before

Brynels British Millinery · Birmingham, UK
Trust with a founder is earned one delivered promise at a time. Scope follows trust, not the other way round.
Problem

A founder with a strong product, a limited budget and a sceptical view of marketing help, who needed to see results before expanding any remit.

Hypothesis

Deliver the site rebuild fully and visibly, translate every technical decision into plain language, and involve the founder in the reasoning. The next channel would be invited rather than sold.

Outcome

Remit grew from web project to end-to-end marketing, including the social team. Sat in on calls with the external developer as the founder's translator. The founder's own word for the result was "renaissance".

Client work

25+ brands, across industries and borders.

UK work is listed first. Each engagement has been a distinct growth problem with a distinct strategic answer.

Brynels British Millinery
Luxury retail · B2C · UK
Zanta Healthcare
Elderly care services · B2C · UK
Learn with Lolonyo
Educational resources · B2B/B2C · UK
Matthew Algie's Smokin' Bean
Commercial coffee · B2B/B2C · UK
Your Digital Hub
Tech cost optimisation · B2B · UK
CFO Bridge
Financial consulting · B2B · India
HDFC Securities
Financial services · B2C · India
Kotak Securities
Financial services · B2C · India
YES Securities
Financial services · B2C · India
m.Stock
Fintech / brokerage · B2C · India
Pinnacle Life Science
Pharmaceuticals · B2B · LATAM & global
MakeMyTrip
Travel & hospitality · B2C · India
Cars24
Automotive marketplace · B2C · India
Cozentus
IT services · B2B · Europe & Middle East
Vymo
SaaS / fintech · B2B · India
WebEngage
SaaS / MarTech · B2B · India
Reconcify
Fintech / SaaS · B2B · India
ReRx (Amish Munshi)
Real estate / capital · B2C · US
Design N Buy
SaaS / e-commerce · B2B · India
Vahak
Logistics / supply chain · B2B · India
PSA India
Logistics & port ops · B2B · India
Acme Safety Shoes
Manufacturing · B2B · India
NAFA (Netafim)
Agri-finance · B2B2C · India
Lending Stream
Fintech (lending) · B2C · India
Fidelis
BPO / CX services · B2B · India
Previous← Marketing ExecutionNextRecommendations →
Recommendations

What clients, colleagues and faculty say.

Lightly condensed from LinkedIn and written references. The words and the people are theirs.

As an end-to-end marketing project manager, Sahil operated at an exceptionally high level. He exuded a certain je ne sais quoi, a maturity and intuition well beyond his years. He played a central role in developing our e-commerce platform, and his ability to translate technical requirements into accessible language bridged the gap between our creative and technical teams. His contributions often influenced final decisions and left a lasting impact on the site.

VP
Vivean Pomell
Founder & CEO, Brynels British Millinery

I worked with Sahil during his MSc at Aston Business School, teaching him on one module and supervising his dissertation. He is one of the best students I have worked with. His work ethic is fantastic and his knowledge of the subject material is excellent. He has a broad knowledge base across marketing and e-commerce, especially digital marketing, and is highly professional in everything he does.

AF
Andrew Farrell
Associate Professor of Marketing, Aston Business School · Dissertation supervisor

Sahil has been a pleasure to both mentor and teach at Aston University. His calm demeanour and technical proficiency were outstanding. He showed great engagement on a tough course, and I believe he will be a true asset to any team he joins.

VN
Vy-Liam Ng
Former mentor and tutor, Aston Business School

Sahil makes a real difference, not just with his skills but with his emotional intelligence. His precision and dedication meant no detail was overlooked, and he always delivered on time, often going beyond what was expected. What sets him apart is how much he genuinely cares about the people he works with. A perfect blend of talent, heart and reliability, and someone any team would be lucky to have.

SM
Sweta Maity
Brand and Communications Head, Dimerse India · Worked on the same team
Previous← Client & Commercial LeadershipNextContact →

Let's build something worth being cited for.

If you are looking for someone who can own organic growth, translate it into commercial terms, and bring both craft and rigour to a marketing team, let's talk.

Emailmsahil03@gmail.com Phone+44 7586 636427 LinkedInlinkedin.com/in/sahil-mehta Linktreelinktr.ee/msahil03
Open to opportunities · UK-based · Full right to work

"The brand that earns visibility does not need to shout."